Sephirot Solutions
Redefining brand perception to consolidate its position as a leading benchmark in the business world.
Context and vision
Sephirot Solutions It needed an identity aligned with the level of consulting and expertise the company offered in the business world. The existing identity failed to convey professionalism or strategic positioning, creating a gap between perception and value proposition.
The vision of the project was to build a solid, reliable and high-level brand, capable of representing the company's role as a strategic partner for organizations and projects.
Strategy
The process began with an analysis of the consulting sector and the conceptualization of the brand, defining its DNA, positioning, and core attributes. The focus was on building an identity that conveyed trust, clarity, and leadership.
Based on that foundation, the visual identity was developed, optimizing the symbol, typography, and graphic system to achieve a more refined and professional visual language, aligned with the desired positioning.
Results
The project helped consolidate a stronger brand identity, more consistent with the company's level of expertise. The new image reinforces the perception of professionalism and reliability in institutional communication.
The identity system facilitates the consistent application of the brand across commercial materials, corporate communications, and digital presence.
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