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Redefining the identity of EFI Group to consolidate an innovative, technological and future-oriented brand.

Project Rebranding

Customer EFI Group

What did we do? Identity development

Project

Branding

Customer

Vegan Customs

What did we do?

Identity development

WE THINK, WE BRAND - WE THINK, WE BRAND - WE THINK, WE BRAND -

EFI Group construction sign, industrialized modular system

Context and vision

EFI Group It arose from the need to consolidate an identity capable of representing a new way of understanding construction, integrating innovation, technology, and strategic vision within a single brand system. The lack of a clear architecture made it difficult to communicate the comprehensive scope of the ecosystem and its different business units.

The project's vision was to build a solid, contemporary, and scalable brand, prepared to support the group's growth and position it as an innovative player within the construction industry. The identity had to express efficiency, evolution, and a modern perspective on space development.

Strategy

The process began with the strategic conceptualization of EFI Group and the definition of a brand architecture capable of organizing and giving coherence to the entire ecosystem. Work focused on positioning, differentiating attributes, and the construction of a visual language aligned with an innovative, constructive logic.

From this foundation, a modern, flexible, and recognizable visual and verbal identity system was developed, designed to adapt to the different units of the group and maintain consistency in institutional, digital, and commercial communication.

Results

The project made it possible to consolidate a clear and scalable brand architecture, capable of representing the comprehensive ecosystem of EFI Group and its different business units under a coherent and recognizable identity.

The new identity system strengthened the group's position within the construction industry, providing a more innovative, robust image, better prepared to support its institutional and commercial growth. Furthermore, a communication narrative aligned with the new strategic identity was developed and applied to the marketing materials and institutional communications of each unit, generating greater coherence and clarity in the presentation of the EFI ecosystem.