Market research consulting | TWG Consultancy

Market and applied research for evidence-based decisions

TWG Consultancy is the research unit of TWG Branding & Strategy. It conducts market research for brands and companies, and applied research for organizations and institutional projects.

It is led by Jésica Azar, who holds a degree in Sociology (UBA) and a Master’s in Social Research Methodology, and specializes in consumer behavior and behavioral science. She teaches Consumer Behavior in the Marketing degree program at UADE and Research Methodology at other universities, and has more than 20 years of experience in applied research and strategic planning.

We design each study end to end, from the question to the recommendations. We work with qualitative, quantitative and mixed methods, including fieldwork, surveys, interviews and focus groups, and turn information into criteria for decision-making.

When it makes sense

Before launching a brand, a product or a service.

When sales or brand perception change and you need to understand why.

Before a rebranding, to know what to keep and what to change.

When you need to choose between several concept, name or identity options.

To measure brand value and track how it evolves over time.

Studies we conduct

Strategic diagnosisWhere the brand or project stands today and what is holding it back.

Brand auditHow the brand looks and is perceived today, internally and externally.

Brand value measurementAwareness, perception and preference indicators.

Audience analysisConsumer research to learn who they are, what they look for and how they decide.

BenchmarkingHow competitors are positioned and where there is room.

Concept and identity testingValidating ideas, names or designs with the audience before launch.

Ad hoc studies and methodologiesCustom designs for questions that call for their own approach.

Strategic plansTurning findings into objectives, priorities and actions.

How we work

The question

We define with you what decision needs to be made and what information is missing.

The design

We choose the methodology, the sample and the tools.

Fieldwork and analysis

We collect the data and analyze it.

The report

We deliver clear findings and concrete recommendations.

Frequently Asked Questions

What is the difference between qualitative and quantitative research?

Qualitative research explores the why, through interviews or focus groups, and helps understand motivations. Quantitative research measures how many, through surveys, and helps size things up. It often makes sense to combine them.

Do you work with companies in other provinces or abroad?

Yes. We work with companies across the country and abroad, remotely.

What is an Insight Session?

A free 30-minute meeting to understand your situation and see which type of study suits you.

How much does a study cost?

It depends on the scope and methodology. After the Insight Session we send you a tailored proposal.

Areas of expertise

Research and strategy

Identity development

Digital activation

Creative direction

Strategic consulting

Aviation branding

FREE 30-MINUTE MEETING

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