We define what brand to build before we design it
Brand strategy and positioning define the place your brand wants to occupy, in relation to whom, and with what promise. At TWG, we start with research to identify opportunities and arrive at a sustainable positioning.
The result forms the strategic foundation of the project. It guides everything that follows, from identity and naming to content and communication. Thus, every decision has a reason and a purpose.
Who is it for?
What's included
We understand the business, the context, and the people before we design.
This is how we work on the brand strategy, in four stages.
We learn about the business, the objectives, and what the brand already has, through meetings with the team.
We analyze the context, industry, competition, and audiences using secondary sources, such as industry studies, public data, trends, and the digital presence of each player.
We build the brand territory, the value proposition, the positioning, and the narrative.
We deliver the strategic platform, which guides the brand's identity, content, and communication.
