Our team
A team that combines research, strategy, design, and digital communication to build brands with direction.
TWG COLLABORATOR NETWORK
We work with a network of specialized professionals that integrates different perspectives, talents, and disciplines to transform ideas into strategies and solutions for brands and projects.
Iván Petasne
Jésica Azar
Lucía Solimo
Valentina Gil
Manuel Aprile
Matías Kogoi
Iván Petasne
About me
I'm a designer and creative director, and the founder of TWG. I see design as a strategic tool, the result of clear decisions about positioning, meaning and brand system.
Experience
Graphic Designer (UBA) specializing in branding, brand strategy and creative direction, with more than 20 years helping organizations build and position their brands. I worked as an art director at top-tier agencies and, for 10 years, taught Graphic Design at UBA and at private institutions. I have led multidisciplinary teams on identity, packaging and digital communication projects for companies in Argentina and across the region. At TWG, I lead creative direction and identity systems.
Jésica Azar
About me
I'm a sociologist and strategist, and co-founder of TWG. I work where research, human behavior and strategy meet, turning knowledge into clear, actionable decisions.
Experience
Bachelor’s degree in Sociology (UBA) and Master’s in Social Research Methodology, specializing in consumer behavior and behavioral science, with more than 20 years in applied research and strategic planning. I teach Consumer Behavior in the Marketing degree program at UADE and Research Methodology at other universities. At TWG, I lead research and brand strategy, as well as research consulting using quantitative, qualitative and mixed methods.
