<style id="elementor-post-5135">.elementor-5135 .elementor-element.elementor-element-d4c9620{--display:flex;--padding-top:120px;--padding-bottom:120px;--padding-left:15px;--padding-right:15px;}.elementor-5135 .elementor-element.elementor-element-36d11dd.pxl-post-blog .pxl-grid-inner{margin-block:-15px;margin-inline:-15px;}.elementor-5135 .elementor-element.elementor-element-36d11dd.pxl-post-blog .pxl-grid-item{padding-block:15px;padding-inline:15px;}</style>{"id":5135,"date":"2025-07-17T01:23:06","date_gmt":"2025-07-17T01:23:06","guid":{"rendered":"http:\/\/floka.local\/?page_id=5135"},"modified":"2026-09-11T02:42:22","modified_gmt":"2026-09-11T02:42:22","slug":"blog-grid","status":"publish","type":"page","link":"https:\/\/twg.com.ar\/en\/blog-grid\/","title":{"rendered":"TWG Look"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5135\" class=\"elementor elementor-5135\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c9620 e-flex e-con-boxed pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-parent \" data-id=\"d4c9620\" data-element_type=\"container\" data-e-type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-36d11dd pxl-post-blog post-layout-post-1 elementor-widget elementor-widget-pxl_post_grid\" data-id=\"36d11dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl_post_grid-36d11dd-7330\" class=\"pxl-grid pxl-blog-grid pxl-blog-grid-layout1 pxl-blog-style1\" data-start-page=\"1\" data-max-pages=\"1\" data-total=\"5\" data-perpage=\"12\" data-next-link=\"\" data-layout=\"fitRows\" data-loadmore=\"{&quot;tax&quot;:[&quot;category&quot;],&quot;post_type&quot;:&quot;portfolio&quot;,&quot;layout&quot;:&quot;post-1&quot;,&quot;startPage&quot;:1,&quot;maxPages&quot;:1,&quot;total&quot;:5,&quot;filter&quot;:&quot;false&quot;,&quot;filter_type&quot;:&quot;normal&quot;,&quot;perpage&quot;:12,&quot;nextLink&quot;:&quot;&quot;,&quot;source&quot;:&quot;&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;order&quot;:&quot;desc&quot;,&quot;limit&quot;:12,&quot;post_ids&quot;:[],&quot;col_xl&quot;:4,&quot;col_lg&quot;:4,&quot;col_md&quot;:6,&quot;col_sm&quot;:6,&quot;col_xs&quot;:12,&quot;pagination_type&quot;:&quot;pagination&quot;,&quot;show_date&quot;:&quot;true&quot;,&quot;show_button&quot;:&quot;true&quot;,&quot;button_text&quot;:&quot;&quot;,&quot;show_excerpt&quot;:&quot;true&quot;,&quot;show_category&quot;:&quot;true&quot;,&quot;num_words&quot;:12,&quot;img_size&quot;:&quot;600x600&quot;,&quot;grid_masonry&quot;:&quot;&quot;,&quot;data_layout&quot;:&quot;fitRows&quot;,&quot;items_featured_sw&quot;:&quot;&quot;,&quot;pxl_animate&quot;:&quot;&quot;,&quot;pxl_animate_delay&quot;:&quot;&quot;}\">\n    \n    <div class=\"pxl-grid-inner pxl-grid-masonry row\" data-gutter=\"15\">\n                    <div class=\"pxl-grid-item col-xl-4 col-lg-4 col-md-6 col-sm-6 col-12 estrategia\">\n                <div class=\"pxl-post--inner \" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\n                    <div class=\"pxl-post--featured hover-imge-effect2\">\n                        <a href=\"https:\/\/twg.com.ar\/en\/adaptarse-o-innovar-el-dilema-de-las-marcas\/\">\n                            <img fetchpriority=\"high\" decoding=\"async\" class=\"\" src=\"https:\/\/twg.com.ar\/wp-content\/uploads\/2025\/08\/El-dilema-de-las-marcas-600x600.jpg\" width=\"600\" height=\"600\" alt=\"Pasillo de hormig\u00f3n con bloques geom\u00e9tricos desordenados y detalles naranjas\" title=\"El dilema de las marcas\" \/>                        <\/a>\n\n                                                    <a class=\"btn btn-readmore d-flex\" href=\"https:\/\/twg.com.ar\/en\/adaptarse-o-innovar-el-dilema-de-las-marcas\/\">\n                                <span class=\"pxl--btn-icon\">\n                                    <span class=\"pxl-icon--plus\"><\/span>\n                                <\/span>\n                            <\/a>\n                                            <\/div>\n\n                    <div class=\"pxl-item--holder\">\n                        <div class=\"pxl-item--content\">\n                                                            <div class=\"pxl-item--category\">\n                                    <a href=\"https:\/\/twg.com.ar\/en\/category\/estrategia\/\" rel=\"tag\">ESTRATEGIA<\/a>                                <\/div>\n                                                                                        <div class=\"pxl-post--date\">\n                                    Aug 24, 2025\n                                <\/div>\n                                                    <\/div>\n\n                        <h3 class=\"pxl-item--title\">\n                            <a href=\"https:\/\/twg.com.ar\/en\/adaptarse-o-innovar-el-dilema-de-las-marcas\/\">\n                                \u00bfAdaptarse o innovar? El dilema de las marcas                            <\/a>\n                        <\/h3>\n                    <\/div>\n\n                <\/div>\n            <\/div>\n                        <div class=\"pxl-grid-item col-xl-4 col-lg-4 col-md-6 col-sm-6 col-12 estrategia\">\n                <div class=\"pxl-post--inner \" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\n                    <div class=\"pxl-post--featured hover-imge-effect2\">\n                        <a href=\"https:\/\/twg.com.ar\/en\/territorios-de-marca\/\">\n                            <img decoding=\"async\" class=\"\" src=\"https:\/\/twg.com.ar\/wp-content\/uploads\/2024\/12\/TWG-territorios-de-marca-600x600.jpg\" width=\"600\" height=\"600\" alt=\"Espacio arquitect\u00f3nico de hormig\u00f3n con un hall iluminado en naranja\" title=\"TWG territorios de marca\" \/>                        <\/a>\n\n                                                    <a class=\"btn btn-readmore d-flex\" href=\"https:\/\/twg.com.ar\/en\/territorios-de-marca\/\">\n                                <span class=\"pxl--btn-icon\">\n                                    <span class=\"pxl-icon--plus\"><\/span>\n                                <\/span>\n                            <\/a>\n                                            <\/div>\n\n                    <div class=\"pxl-item--holder\">\n                        <div class=\"pxl-item--content\">\n                                                            <div class=\"pxl-item--category\">\n                                    <a href=\"https:\/\/twg.com.ar\/en\/category\/estrategia\/\" rel=\"tag\">ESTRATEGIA<\/a>                                <\/div>\n                                                                                        <div class=\"pxl-post--date\">\n                                    Apr 01, 2025\n                                <\/div>\n                                                    <\/div>\n\n                        <h3 class=\"pxl-item--title\">\n                            <a href=\"https:\/\/twg.com.ar\/en\/territorios-de-marca\/\">\n                                Territorios de marca: \u00bfpor qu\u00e9 dos marcas con el mismo producto se sienten tan distintas?                            <\/a>\n                        <\/h3>\n                    <\/div>\n\n                <\/div>\n            <\/div>\n                        <div class=\"pxl-grid-item col-xl-4 col-lg-4 col-md-6 col-sm-6 col-12 estrategia\">\n                <div class=\"pxl-post--inner \" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\n                    <div class=\"pxl-post--featured hover-imge-effect2\">\n                        <a href=\"https:\/\/twg.com.ar\/en\/como-evaluar-el-impacto-de-tu-estrategia-de-branding-2\/\">\n                            <img decoding=\"async\" class=\"\" src=\"https:\/\/twg.com.ar\/wp-content\/uploads\/2024\/12\/TWG-medir-impacto-600x600.jpg\" width=\"600\" height=\"600\" alt=\"Libreta, gr\u00e1ficos impresos y papeles arrugados sobre una mesa gris\" title=\"TWG medir impacto\" \/>                        <\/a>\n\n                                                    <a class=\"btn btn-readmore d-flex\" href=\"https:\/\/twg.com.ar\/en\/como-evaluar-el-impacto-de-tu-estrategia-de-branding-2\/\">\n                                <span class=\"pxl--btn-icon\">\n                                    <span class=\"pxl-icon--plus\"><\/span>\n                                <\/span>\n                            <\/a>\n                                            <\/div>\n\n                    <div class=\"pxl-item--holder\">\n                        <div class=\"pxl-item--content\">\n                                                            <div class=\"pxl-item--category\">\n                                    <a href=\"https:\/\/twg.com.ar\/en\/category\/estrategia\/\" rel=\"tag\">ESTRATEGIA<\/a>                                <\/div>\n                                                                                        <div class=\"pxl-post--date\">\n                                    Mar 05, 2025\n                                <\/div>\n                                                    <\/div>\n\n                        <h3 class=\"pxl-item--title\">\n                            <a href=\"https:\/\/twg.com.ar\/en\/como-evaluar-el-impacto-de-tu-estrategia-de-branding-2\/\">\n                                C\u00f3mo evaluar el impacto de tu estrategia de Branding                            <\/a>\n                        <\/h3>\n                    <\/div>\n\n                <\/div>\n            <\/div>\n                        <div class=\"pxl-grid-item col-xl-4 col-lg-4 col-md-6 col-sm-6 col-12 investigacion\">\n                <div class=\"pxl-post--inner \" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\n                    <div class=\"pxl-post--featured hover-imge-effect2\">\n                        <a href=\"https:\/\/twg.com.ar\/en\/las-marcas-como-espejos-de-la-sociedad-contexto-historico-y-necesidad-de-rediseno\/\">\n                            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/twg.com.ar\/wp-content\/uploads\/2024\/11\/TWG-marca-espejo-sociedad-600x600.jpg\" width=\"600\" height=\"600\" alt=\"Mano sosteniendo un marco de cart\u00f3n que encuadra una calle de la ciudad\" title=\"TWG marca espejo sociedad\" \/>                        <\/a>\n\n                                                    <a class=\"btn btn-readmore d-flex\" href=\"https:\/\/twg.com.ar\/en\/las-marcas-como-espejos-de-la-sociedad-contexto-historico-y-necesidad-de-rediseno\/\">\n                                <span class=\"pxl--btn-icon\">\n                                    <span class=\"pxl-icon--plus\"><\/span>\n                                <\/span>\n                            <\/a>\n                                            <\/div>\n\n                    <div class=\"pxl-item--holder\">\n                        <div class=\"pxl-item--content\">\n                                                            <div class=\"pxl-item--category\">\n                                    <a href=\"https:\/\/twg.com.ar\/en\/category\/investigacion\/\" rel=\"tag\">INVESTIGACI\u00d3N<\/a>                                <\/div>\n                                                                                        <div class=\"pxl-post--date\">\n                                    Nov 27, 2024\n                                <\/div>\n                                                    <\/div>\n\n                        <h3 class=\"pxl-item--title\">\n                            <a href=\"https:\/\/twg.com.ar\/en\/las-marcas-como-espejos-de-la-sociedad-contexto-historico-y-necesidad-de-rediseno\/\">\n                                Las marcas como espejos de la sociedad: contexto hist\u00f3rico y necesidad de redise\u00f1o                            <\/a>\n                        <\/h3>\n                    <\/div>\n\n                <\/div>\n            <\/div>\n                        <div class=\"pxl-grid-item col-xl-4 col-lg-4 col-md-6 col-sm-6 col-12 investigacion\">\n                <div class=\"pxl-post--inner \" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\n                    <div class=\"pxl-post--featured hover-imge-effect2\">\n                        <a href=\"https:\/\/twg.com.ar\/en\/por-que-los-consumidores-eligen-una-marca\/\">\n                            <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/twg.com.ar\/wp-content\/uploads\/2024\/11\/TWG-por-que-elegir-una-marca-600x600.jpg\" width=\"600\" height=\"600\" alt=\"Mano eligiendo una botella de vidrio entre varias botellas iguales\" title=\"TWG por que\u0301 elegir una marca\" \/>                        <\/a>\n\n                                                    <a class=\"btn btn-readmore d-flex\" href=\"https:\/\/twg.com.ar\/en\/por-que-los-consumidores-eligen-una-marca\/\">\n                                <span class=\"pxl--btn-icon\">\n                                    <span class=\"pxl-icon--plus\"><\/span>\n                                <\/span>\n                            <\/a>\n                                            <\/div>\n\n                    <div class=\"pxl-item--holder\">\n                        <div class=\"pxl-item--content\">\n                                                            <div class=\"pxl-item--category\">\n                                    <a href=\"https:\/\/twg.com.ar\/en\/category\/investigacion\/\" rel=\"tag\">INVESTIGACI\u00d3N<\/a>                                <\/div>\n                                                                                        <div class=\"pxl-post--date\">\n                                    Nov 20, 2024\n                                <\/div>\n                                                    <\/div>\n\n                        <h3 class=\"pxl-item--title\">\n                            <a href=\"https:\/\/twg.com.ar\/en\/por-que-los-consumidores-eligen-una-marca\/\">\n                                \u00bfPor qu\u00e9 los consumidores eligen una marca? Insights desde las Ciencias del Comportamiento                            <\/a>\n                        <\/h3>\n                    <\/div>\n\n                <\/div>\n            <\/div>\n                    <div class=\"grid-sizer col-xl-4 col-lg-4 col-md-6 col-sm-6 col-12\"><\/div>\n        \n    <\/div>\n            <div class=\"pxl-grid-pagination\">\n                    <\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WEB3 Nov 07, 2025 Seamless user interfaces, crafted with intent. WEB3 Nov 07, 2025 Creative web platforms, designed for growth. WEB3 Nov 07, 2025 Immersive virtual journeys, built with precision MULTIVERSE Oct 29, 2025 Seamless blockchain networks, redefining digital trust MULTIVERSE Oct 29, 2025 Building token economies, we shape the future CRYPTO Oct 29, 2025 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5135","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Art\u00edculos sobre branding, estrategia de marca, investigaci\u00f3n y comportamiento del consumidor, con la mirada de TWG Branding &amp; Strategy.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/twg.com.ar\/en\/blog-grid\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"TWG | Branding &amp; Strategy - Agencia de branding estrat\u00e9gico y consultor\u00eda\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Blog de branding y estrategia de marca | TWG\" \/>\n\t\t<meta property=\"og:description\" content=\"Art\u00edculos sobre branding, estrategia de marca, investigaci\u00f3n y comportamiento del consumidor, con la mirada de TWG Branding &amp; Strategy.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/twg.com.ar\/en\/blog-grid\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/twg.com.ar\/wp-content\/uploads\/2026\/02\/TWG_Isologotipo_Negro_WSP.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/twg.com.ar\/wp-content\/uploads\/2026\/02\/TWG_Isologotipo_Negro_WSP.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1805\" \/>\n\t\t<meta property=\"og:image:height\" content=\"727\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-07-17T01:23:06+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-11T02:42:22+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Blog de branding y estrategia de marca | TWG\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Art\u00edculos sobre branding, estrategia de marca, investigaci\u00f3n y comportamiento del consumidor, con la mirada de TWG Branding &amp; Strategy.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/twg.com.ar\/wp-content\/uploads\/2026\/02\/TWG_Isologotipo_Negro_WSP.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/blog-grid\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/blog-grid\\\/#listItem\",\"name\":\"Mirada TWG\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/blog-grid\\\/#listItem\",\"position\":2,\"name\":\"Mirada TWG\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/#organization\",\"name\":\"TWG Branding & Strategy\",\"description\":\"Agencia de branding estrat\\u00e9gico y consultor\\u00eda\",\"url\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/\",\"email\":\"info@twg.com.ar\",\"telephone\":\"+5491151603199\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/twg.com.ar\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/TWG_Isologotipo_Color.png\",\"@id\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/blog-grid\\\/#organizationLogo\",\"width\":1644,\"height\":471,\"caption\":\"Logo de TWG Branding & Strategy\"},\"image\":{\"@id\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/blog-grid\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/twgbranding\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/twg-branding\"],\"alternateName\":[\"TWG Branding\",\"TWG\"],\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Bolivia 2974\",\"postalCode\":\"1417\",\"addressLocality\":\"Ciudad Aut\\u00f3noma de Buenos Aires\",\"addressRegion\":\"CABA\",\"addressCountry\":\"AR\"},\"areaServed\":[{\"@type\":\"Country\",\"name\":\"Argentina\"}],\"founder\":[{\"@type\":\"Person\",\"name\":\"Iv\\u00e1n Petasne\",\"jobTitle\":\"Fundador y director creativo\",\"sameAs\":\"https:\\\/\\\/www.linkedin.com\\\/in\\\/ivanpetasne\\\/\",\"knowsAbout\":[\"Branding\",\"Direcci\\u00f3n creativa\",\"Direcci\\u00f3n de arte\",\"Dise\\u00f1o gr\\u00e1fico\",\"Identidad visual\",\"Gesti\\u00f3n de marca\"],\"alumniOf\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universidad de Buenos Aires\"}},{\"@type\":\"Person\",\"name\":\"J\\u00e9sica Azar\",\"jobTitle\":\"Cofundadora, investigaci\\u00f3n y estrategia\",\"sameAs\":\"https:\\\/\\\/www.linkedin.com\\\/in\\\/j%C3%A9sicaazar\\\/\",\"knowsAbout\":[\"Comportamiento del consumidor\",\"Ciencias del comportamiento\",\"Investigaci\\u00f3n aplicada\",\"Metodolog\\u00eda de la investigaci\\u00f3n social\"],\"alumniOf\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universidad de Buenos Aires\"},\"affiliation\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universidad Argentina de la Empresa (UADE)\"}}],\"knowsAbout\":[\"Branding\",\"Estrategia de marca\",\"Posicionamiento de marca\",\"Dise\\u00f1o de identidad visual\",\"Naming\",\"Manual de marca\",\"Investigaci\\u00f3n de mercado\",\"Activaci\\u00f3n digital\",\"Branding aeron\\u00e1utico\"],\"slogan\":\"We think. We brand.\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/blog-grid\\\/#webpage\",\"url\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/blog-grid\\\/\",\"name\":\"Blog de branding y estrategia de marca | TWG\",\"description\":\"Art\\u00edculos sobre branding, estrategia de marca, investigaci\\u00f3n y comportamiento del consumidor, con la mirada de TWG Branding & Strategy.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/blog-grid\\\/#breadcrumblist\"},\"datePublished\":\"2025-07-17T01:23:06+00:00\",\"dateModified\":\"2026-09-11T02:42:22+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/\",\"name\":\"TWG | Branding & Strategy\",\"description\":\"Agencia de branding estrat\\u00e9gico y consultor\\u00eda\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/twg.com.ar\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Branding and brand strategy blog | TWG","description":"Articles on branding, brand strategy, research and consumer behavior, from the perspective of TWG Branding &amp; Strategy.","canonical_url":"https:\/\/twg.com.ar\/en\/blog-grid\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/twg.com.ar\/en\/blog-grid\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/twg.com.ar\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/twg.com.ar\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/twg.com.ar\/en\/blog-grid\/#listItem","name":"Mirada TWG"}},{"@type":"ListItem","@id":"https:\/\/twg.com.ar\/en\/blog-grid\/#listItem","position":2,"name":"Mirada TWG","previousItem":{"@type":"ListItem","@id":"https:\/\/twg.com.ar\/en\/#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/twg.com.ar\/en\/#organization","name":"TWG Branding & Strategy","description":"Agencia de branding estrat\u00e9gico y consultor\u00eda","url":"https:\/\/twg.com.ar\/en\/","email":"info@twg.com.ar","telephone":"+5491151603199","logo":{"@type":"ImageObject","url":"https:\/\/twg.com.ar\/wp-content\/uploads\/2025\/11\/TWG_Isologotipo_Color.png","@id":"https:\/\/twg.com.ar\/en\/blog-grid\/#organizationLogo","width":1644,"height":471,"caption":"Logo de TWG Branding & Strategy"},"image":{"@id":"https:\/\/twg.com.ar\/en\/blog-grid\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/twgbranding\/","https:\/\/www.linkedin.com\/company\/twg-branding"],"alternateName":["TWG Branding","TWG"],"address":{"@type":"PostalAddress","streetAddress":"Bolivia 2974","postalCode":"1417","addressLocality":"Ciudad Aut\u00f3noma de Buenos Aires","addressRegion":"CABA","addressCountry":"AR"},"areaServed":[{"@type":"Country","name":"Argentina"}],"founder":[{"@type":"Person","name":"Iv\u00e1n Petasne","jobTitle":"Fundador y director creativo","sameAs":"https:\/\/www.linkedin.com\/in\/ivanpetasne\/","knowsAbout":["Branding","Direcci\u00f3n creativa","Direcci\u00f3n de arte","Dise\u00f1o gr\u00e1fico","Identidad visual","Gesti\u00f3n de marca"],"alumniOf":{"@type":"CollegeOrUniversity","name":"Universidad de Buenos Aires"}},{"@type":"Person","name":"J\u00e9sica Azar","jobTitle":"Cofundadora, investigaci\u00f3n y estrategia","sameAs":"https:\/\/www.linkedin.com\/in\/j%C3%A9sicaazar\/","knowsAbout":["Comportamiento del consumidor","Ciencias del comportamiento","Investigaci\u00f3n aplicada","Metodolog\u00eda de la investigaci\u00f3n social"],"alumniOf":{"@type":"CollegeOrUniversity","name":"Universidad de Buenos Aires"},"affiliation":{"@type":"CollegeOrUniversity","name":"Universidad Argentina de la Empresa (UADE)"}}],"knowsAbout":["Branding","Estrategia de marca","Posicionamiento de marca","Dise\u00f1o de identidad visual","Naming","Manual de marca","Investigaci\u00f3n de mercado","Activaci\u00f3n digital","Branding aeron\u00e1utico"],"slogan":"We think. We brand."},{"@type":"WebPage","@id":"https:\/\/twg.com.ar\/en\/blog-grid\/#webpage","url":"https:\/\/twg.com.ar\/en\/blog-grid\/","name":"Blog de branding y estrategia de marca | TWG","description":"Art\u00edculos sobre branding, estrategia de marca, investigaci\u00f3n y comportamiento del consumidor, con la mirada de TWG Branding & Strategy.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/twg.com.ar\/en\/#website"},"breadcrumb":{"@id":"https:\/\/twg.com.ar\/en\/blog-grid\/#breadcrumblist"},"datePublished":"2025-07-17T01:23:06+00:00","dateModified":"2026-09-11T02:42:22+00:00"},{"@type":"WebSite","@id":"https:\/\/twg.com.ar\/en\/#website","url":"https:\/\/twg.com.ar\/en\/","name":"TWG | Branding & Strategy","description":"Agencia de branding estrat\u00e9gico y consultor\u00eda","inLanguage":"en-US","publisher":{"@id":"https:\/\/twg.com.ar\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"TWG | Branding &amp; Strategy - Agencia de branding estrat\u00e9gico y consultor\u00eda","og:type":"article","og:title":"Blog de branding y estrategia de marca | TWG","og:description":"Art\u00edculos sobre branding, estrategia de marca, investigaci\u00f3n y comportamiento del consumidor, con la mirada de TWG Branding &amp; Strategy.","og:url":"https:\/\/twg.com.ar\/en\/blog-grid\/","og:image":"https:\/\/twg.com.ar\/wp-content\/uploads\/2026\/02\/TWG_Isologotipo_Negro_WSP.jpg","og:image:secure_url":"https:\/\/twg.com.ar\/wp-content\/uploads\/2026\/02\/TWG_Isologotipo_Negro_WSP.jpg","og:image:width":1805,"og:image:height":727,"article:published_time":"2025-07-17T01:23:06+00:00","article:modified_time":"2026-09-11T02:42:22+00:00","twitter:card":"summary_large_image","twitter:title":"Blog de branding y estrategia de marca | TWG","twitter:description":"Art\u00edculos sobre branding, estrategia de marca, investigaci\u00f3n y comportamiento del consumidor, con la mirada de TWG Branding &amp; Strategy.","twitter:image":"https:\/\/twg.com.ar\/wp-content\/uploads\/2026\/02\/TWG_Isologotipo_Negro_WSP.jpg"},"aioseo_meta_data":{"post_id":"5135","title":"Branding and brand strategy blog | TWG","description":"Articles on branding, brand strategy, research and consumer behavior, from the perspective of TWG Branding &amp; Strategy.","keywords":null,"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-02-26 03:44:43","updated":"2026-10-13 03:18:22","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/twg.com.ar\/en\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tMirada TWG\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/twg.com.ar\/en\/"},{"label":"Mirada TWG","link":"https:\/\/twg.com.ar\/en\/blog-grid\/"}],"_links":{"self":[{"href":"https:\/\/twg.com.ar\/en\/wp-json\/wp\/v2\/pages\/5135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twg.com.ar\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/twg.com.ar\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/twg.com.ar\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twg.com.ar\/en\/wp-json\/wp\/v2\/comments?post=5135"}],"version-history":[{"count":6,"href":"https:\/\/twg.com.ar\/en\/wp-json\/wp\/v2\/pages\/5135\/revisions"}],"predecessor-version":[{"id":13072,"href":"https:\/\/twg.com.ar\/en\/wp-json\/wp\/v2\/pages\/5135\/revisions\/13072"}],"wp:attachment":[{"href":"https:\/\/twg.com.ar\/en\/wp-json\/wp\/v2\/media?parent=5135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}