{"id":6091,"date":"2025-07-22T07:18:09","date_gmt":"2025-07-22T07:18:09","guid":{"rendered":"http:\/\/floka.local\/?page_id=6091"},"modified":"2026-10-17T21:01:53","modified_gmt":"2026-10-17T21:01:53","slug":"nosotros","status":"publish","type":"page","link":"https:\/\/twg.com.ar\/en\/nosotros\/","title":{"rendered":"Quienes Somos"},"content":{"rendered":"
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\n\n\t\t\n\n\t\t\t\t\t\t\tOur team\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h1>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A team that combines research, strategy, design, and digital communication to build brands with direction.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t

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\n\n\t\t\n\n\t\t\t\t\t\t\tTWG COLLABORATOR NETWORK\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n\t\t\n\n\t\t\t\t\t\t\tWe work with a network of specialized professionals that integrates different perspectives, talents, and disciplines to transform ideas into strategies and solutions for brands and projects.\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t
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\r\n Iv\u00e1n Petasne <\/h3>\r\n \r\n
\r\n Founder & Creative Director <\/div>\r\n \r\n
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\r\n J\u00e9sica Azar <\/h3>\r\n \r\n
\r\n Co-founder, Research & Strategy <\/div>\r\n \r\n
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\r\n Luc\u00eda Solimo <\/h3>\r\n \r\n
\r\n Social Media Manager <\/div>\r\n \r\n
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\r\n \r\n \"Valentina <\/a>\r\n <\/div>\r\n
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\r\n Valentina Gil <\/h3>\r\n \r\n
\r\n Design, Communication & Social Media <\/div>\r\n \r\n
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\r\n Manuel Aprile <\/h3>\r\n \r\n
\r\n Web Development & Automation <\/div>\r\n \r\n
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\r\n Mat\u00edas Kogoi <\/h3>\r\n \r\n
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\r\n Iv\u00e1n Petasne <\/h3>\r\n \r\n
\r\n Founder & Creative Director <\/div>\r\n \r\n
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\n\n\t\t\n\n\t\t\t\t\t\t\tAbout me\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I'm a designer and creative director, and the founder of TWG. I see design as a strategic tool, the result of clear decisions about positioning, meaning and brand system.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\n\t\t\n\n\t\t\t\t\t\t\tExperience\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Graphic Designer (UBA) specializing in branding, brand strategy and creative direction, with more than 20 years helping organizations build and position their brands. I worked as an art director at top-tier agencies and, for 10 years, taught Graphic Design at UBA and at private institutions. I have led multidisciplinary teams on identity, packaging and digital communication projects for companies in Argentina and across the region. At TWG, I lead creative direction and identity systems.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t

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\r\n J\u00e9sica Azar <\/h3>\r\n \r\n
\r\n Co-founder, Research & Strategy <\/div>\r\n \r\n
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\n\n\t\t\n\n\t\t\t\t\t\t\tAbout me\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I'm a sociologist and strategist, and co-founder of TWG. I work where research, human behavior and strategy meet, turning knowledge into clear, actionable decisions.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bachelor\u2019s degree in Sociology (UBA) and Master\u2019s in Social Research Methodology, specializing in consumer behavior and behavioral science, with more than 20 years in applied research and strategic planning. I teach Consumer Behavior in the Marketing degree program at UADE and Research Methodology at other universities. At TWG, I lead research and brand strategy, as well as research consulting using quantitative, qualitative and mixed methods.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Nuestro equipo Un equipo que combina investigaci\u00f3n, estrategia, dise\u00f1o y comunicaci\u00f3n digital para construir marcas con direcci\u00f3n. RED DE COLABORADORES TWG Trabajamos con una red de profesionales especializados que integra distintas miradas, talentos y disciplinas para transformar ideas en estrategias y soluciones para marcas y proyectos. Iv\u00e1n Petasne Fundador y director creativo J\u00e9sica Azar Cofundadora, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6091","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t