{"id":14046,"date":"2025-12-03T10:00:00","date_gmt":"2025-12-03T10:00:00","guid":{"rendered":"https:\/\/twg.com.ar\/?p=14046"},"modified":"2026-10-26T00:12:27","modified_gmt":"2026-10-26T00:12:27","slug":"como-elegir-el-nombre-de-una-marca","status":"publish","type":"post","link":"https:\/\/twg.com.ar\/en\/como-elegir-el-nombre-de-una-marca\/","title":{"rendered":"How to find the perfect name for a brand built to last"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14046\" class=\"elementor elementor-14046\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e56d8b e-flex e-con-boxed pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-parent\" data-id=\"7e56d8b\" data-element_type=\"container\" data-e-type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-4924ec6 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child\" data-id=\"4924ec6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\"><div class=\"elementor-element elementor-element-ad11036 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child\" data-id=\"ad11036\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-9a1caec elementor-widget elementor-widget-pxl_post_meta\" data-id=\"9a1caec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-post-meta\">\r\n\t\r\n\t\t\t<div class=\"pxl-meta--item pxl-post--date\">\r\n\t\t\tDecember 3, 2025\t\t<\/div>\r\n\t\r\n\t\r\n\t\r\n\r\n\t\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-234199b elementor-widget elementor-widget-pxl_post_meta\" data-id=\"234199b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-post-meta\">\r\n\t\r\n\t\r\n\t\r\n\t\t\t<div class=\"pxl-meta--item pxl-post--views\">\r\n\t\t\t<i class=\"far fa-eye\"><\/i>\r\n\t\t\t39 Views\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-6eadcd3 e-con-full containter-image-blog-main e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child\" data-id=\"6eadcd3\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-2d7f443 elementor-widget elementor-widget-pxl_image\" data-id=\"2d7f443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl_image-2d7f443-7225\" \r\n    class=\"pxl-image-single pxl-overflow--hidden pxl-disable-parallax-sm  pxl-image-scale-parallax\" data-wow-delay=\"ms\" \r\n        >\r\n\r\n    <div class=\"pxl-item--inner\" data-wow-delay=\"120ms\">\r\n                \r\n                    <div class=\"pxl-item--image s_img\"  data-parallax-value=\"\">\r\n                                <img fetchpriority=\"high\" decoding=\"async\" width=\"1678\" height=\"937\" src=\"https:\/\/twg.com.ar\/wp-content\/uploads\/2026\/10\/TWG-nombre-de-marca.png\" class=\"no-lazyload attachment-full\" alt=\"Hand arranging word cards on a table with notebooks and naming sketches\" \/>                                            <\/div>\r\n                <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-560a342 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child\" data-id=\"560a342\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-50ee7fd elementor-widget elementor-widget-pxl_heading\" data-id=\"50ee7fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-50ee7fd-6639\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h1 class=\"pxl-item--title  style-default highlight-default\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\tHow to find the perfect name for a brand built to last\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h1>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-26ffe1c elementor-widget elementor-widget-text-editor\" data-id=\"26ffe1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the world of branding, the name is one of the most powerful assets and, at the same time, one of the most underrated. It is the first impression a brand leaves on its audiences, the starting point of its story and the synthesis of an identity. Choosing a good name is a strategic decision as well as a creative one, and it can boost \u2014or limit\u2014 a brand's long-term development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ddda50 elementor-widget elementor-widget-text-editor\" data-id=\"1ddda50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>An effective name captures attention, <strong>is easy to remember and pronounce, is tied to a clear idea and creates value<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ec298 elementor-widget elementor-widget-pxl_heading\" data-id=\"54ec298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-54ec298-2504\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\tWhat makes a name powerful?\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b94323e elementor-widget elementor-widget-text-editor\" data-id=\"b94323e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>There is no single formula, but the most successful brand names share certain traits that make them functional and memorable:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2228b9f elementor-widget elementor-widget-text-editor\" data-id=\"2228b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Memorable<\/strong>: A good name sticks. It doesn't need to be odd or extravagant, but it does need sound, simplicity and evocative power. Example: <em>Google<\/em>, <em>Nike<\/em>, <em>Coca-Cola<\/em>.<\/li>\n<li><strong>Distinctive<\/strong>: It has to stand out in its category without falling into clich\u00e9s. A generic or overly descriptive name can get lost in the crowd. That is why brands like <em>Zappos<\/em> or <em>Glovo<\/em> stand out.<\/li>\n<li><strong>Evocative<\/strong>: It should connect with the imagery, desires or promise the brand stands for. <em>Natura<\/em> suggests wellbeing and nature; <em>Tesla<\/em>, innovation and disruption.<\/li>\n<li><strong>Scalable<\/strong>: Some names work well for the initial launch but later become an obstacle. Including words like \u201cclothing\u201d, \u201cteas\u201d or \u201ckids\u201d can hold a brand back if it wants to diversify.<\/li>\n<li><strong>Legally registrable<\/strong>: A <a href=\"\/en\/service\/desarrollo-de-identidad\/\">naming<\/a> process without legal validation can be risky. You need to make sure the name is available in terms of intellectual property and web domains.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7f83e elementor-widget elementor-widget-text-editor\" data-id=\"7b7f83e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A good name is a synthesis of the emotional, the semantic, the strategic and the legal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51fe280 elementor-widget elementor-widget-pxl_heading\" data-id=\"51fe280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-51fe280-7396\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\tStrategic naming: much more than creativity\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc1aa8e elementor-widget elementor-widget-text-editor\" data-id=\"dc1aa8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At TWG we approach naming as an integral process that combines creative techniques with in-depth analysis. The goal is to find a <strong>sign that expresses the soul of the brand and works in every context where it will operate<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f908b2 elementor-widget elementor-widget-text-editor\" data-id=\"8f908b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Some stages of the process:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32b137 elementor-widget elementor-widget-text-editor\" data-id=\"a32b137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Conceptual exploration<\/strong>: We start by researching the brand's symbolic universe, its values, its purpose and its distinctive attributes. Does the brand want to be approachable or disruptive? Does it aim for the aspirational, the everyday or the technical?<\/li>\n<li><strong>Creative techniques<\/strong>: We use different approaches: word combinations, neologisms, onomatopoeia, cultural references, visual metaphors, poetic or rational descriptions. The interplay between form and meaning is key.<\/li>\n<li><strong>Phonetic and linguistic check<\/strong>: What sounds good in one country can sound strange or negative in another. We analyze pronounceability, symbolic weight and any ambiguity or double meaning.<\/li>\n<li><strong>Strategic validation<\/strong>: We test spontaneous associations, comprehension, differentiation and recall. We also assess its consistency with the <a href=\"\/en\/service\/investigacion-y-estrategia\/\">positioning<\/a> the brand is aiming for.<\/li>\n<li><strong>Legal and digital review<\/strong>: We confirm the name is available for trademark registration, as a web domain and on social media, with its real commercial use in mind.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b561249 elementor-widget elementor-widget-pxl_heading\" data-id=\"b561249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-b561249-4765\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\tEmotional or functional naming?\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57dce49 elementor-widget elementor-widget-text-editor\" data-id=\"57dce49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One of the central decisions in naming is whether the name should work <strong>through its symbolic or emotional weight<\/strong> or through its <strong>functional clarity<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1a48d elementor-widget elementor-widget-text-editor\" data-id=\"ea1a48d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Emotional naming<\/strong>: These names don't explain what the brand does, but they make you feel something. <em>Natura<\/em>, <em>Nike<\/em>, <em>Apple<\/em>, <em>Rappi<\/em>\u2026 convey values, sensations or attitudes, and their meaning is built through the brand.<\/li>\n<li><strong>Functional naming<\/strong>: It bets on clarity. It focuses on describing what is offered or who it is for. Example: <em>Todo Pago<\/em>, <em>PedidosYa<\/em>, <em>Seguros Falabella<\/em>. These names are useful in early stages or in categories where trust is built through transparency.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55cccea elementor-widget elementor-widget-text-editor\" data-id=\"55cccea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ideally, you strike a balance between clarity and symbolic construction, and the type of name you choose responds to the <strong>brand's strategic positioning<\/strong> and its stage of development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e98bd elementor-widget elementor-widget-pxl_heading\" data-id=\"d5e98bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-d5e98bd-3803\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\tCommon mistakes when naming a brand\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d833984 elementor-widget elementor-widget-text-editor\" data-id=\"d833984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Many naming processes fail for lack of judgment rather than lack of ideas. These are some common mistakes:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7d69d9 elementor-widget elementor-widget-text-editor\" data-id=\"e7d69d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Choosing on personal taste alone<\/strong>: &#8220;We like how it sounds&#8221; is not reason enough if it doesn't respond to a clear strategy.<\/li>\n<li><strong>Settling for generic or descriptive names with no soul<\/strong>: Names like \u201cNorthern Foods\u201d or \u201cBusiness Solutions\u201d are hard to protect, don't stand out and don't tell a story.<\/li>\n<li><strong>Using meaningless acronyms<\/strong>: Acronyms can work for institutional brands or when there is already prior awareness. Otherwise, they are hard to remember and communicate nothing on their own.<\/li>\n<li><strong>Copying the style of other successful brands<\/strong>: The flood of brands ending in &#8220;-ify&#8221;, &#8220;-app&#8221;, &#8220;-tech&#8221; or &#8220;-shop&#8221; creates saturation. It is better to find your own path.<\/li>\n<li><strong>Not thinking about scalability<\/strong>: If a brand is called &#8220;Southern Teas&#8221;, can it later sell coffee or snacks, or open in Colombia?<\/li>\n<li><strong>Skipping the legal review<\/strong>: It is very common to fall in love with a name only to discover it can't be registered or already exists as a domain.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4e2d3 elementor-widget elementor-widget-pxl_heading\" data-id=\"ae4e2d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-ae4e2d3-7113\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\tIn conclusion: the name as symbolic capital\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a06c32f elementor-widget elementor-widget-text-editor\" data-id=\"a06c32f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A good name identifies and, beyond that, <strong>creates meaning, builds value and leaves a mark<\/strong>. It is a strategic tool that can stay with the brand for decades, adapt to new contexts, grow with the business and connect emotionally with people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c25a0 elementor-widget elementor-widget-text-editor\" data-id=\"96c25a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At TWG we believe powerful names don't come from chance or creative whim. They are designed with vision, cultural sensitivity, strategic judgment and methodological rigor. Because a name, when it is well chosen, <strong>becomes the first great act of branding<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d1c558 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child\" data-id=\"6d1c558\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-d82c268 elementor-widget elementor-widget-pxl_post_meta\" data-id=\"d82c268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-post-meta\">\r\n\t\r\n\t\r\n\t\r\n\t\r\n\r\n\t\r\n\t\t\t<div class=\"pxl-meta--item pxl-post--tags pxl--tags\">\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272b45e social-share-blog elementor-widget elementor-widget-pxl_post_meta\" data-id=\"272b45e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-post-meta\">\r\n\t\r\n\t\r\n\t\r\n\t\r\n\r\n\t\t\t<div class=\"pxl-meta--item pxl-post--share\">\r\n\t\t\t<span>Follow Us:<\/span>\r\n\t\t\t    <div class=\"pxl--social\">\n                    <a class=\"fb-social\" title=\"Facebook\" target=\"_blank\" href=\"http:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/twg.com.ar\/en\/como-elegir-el-nombre-de-una-marca\/\"><i class=\"caseicon-facebook\"><\/i><\/a>\n        \n                    <a class=\"tw-social\" title=\"Twitter\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/twg.com.ar\/en\/como-elegir-el-nombre-de-una-marca\/&text=C\u00f3mo encontrar el nombre perfecto para una marca que quiere perdurar%20\"><i class=\"fab fa-twitter\"><\/i><\/a>\n        \n                    <a class=\"bh-social\" title=\"Behance\" target=\"_blank\" href=\"\/en\/behance.net\/\"><i class=\"fab fa-behance\"><\/i><\/a>\n        \n                    <a class=\"yt-social\" title=\"Youtube\" target=\"_blank\" href=\"http:\/\/youtube.com\/pin\/create\/button\/?url=https:\/\/twg.com.ar\/en\/como-elegir-el-nombre-de-una-marca\/&media=https:\/\/twg.com.ar\/wp-content\/uploads\/2026\/10\/TWG-nombre-de-marca.png&description=C\u00f3mo encontrar el nombre perfecto para una marca que quiere perdurar%20\"><i class=\"fab fa-youtube\"><\/i><\/a>\n        \n                \n    <\/div>\n    \t\t<\/div>\r\n\t\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Oct 26, 2026 6 Views C\u00f3mo encontrar el nombre perfecto para una marca que quiere perdurar En el universo del branding, el nombre es uno de los activos m\u00e1s potentes y, a la vez, m\u00e1s subestimados. Es la primera impresi\u00f3n que una marca deja en la mente de sus p\u00fablicos, el punto de partida del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-14046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidad"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Qu\u00e9 hace que un nombre de marca sea poderoso, c\u00f3mo es un proceso de naming estrat\u00e9gico y los errores m\u00e1s frecuentes al nombrar una marca.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Iv\u00e1n Petasne\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/twg.com.ar\/en\/como-elegir-el-nombre-de-una-marca\/\" \/>\n\t\t<meta name=\"generator\" 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