{"id":14056,"date":"2026-02-11T10:00:00","date_gmt":"2026-02-11T10:00:00","guid":{"rendered":"https:\/\/twg.com.ar\/?p=14056"},"modified":"2026-10-26T00:12:34","modified_gmt":"2026-10-26T00:12:34","slug":"neurobranding","status":"publish","type":"post","link":"https:\/\/twg.com.ar\/en\/neurobranding\/","title":{"rendered":"Neurobranding: when brain science enhances brand building"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14056\" class=\"elementor elementor-14056\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b2223 e-flex e-con-boxed pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-parent\" data-id=\"e7b2223\" data-element_type=\"container\" data-e-type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-efc285b e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child\" data-id=\"efc285b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\"><div class=\"elementor-element elementor-element-eaf37f4 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child\" data-id=\"eaf37f4\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-57638ea elementor-widget elementor-widget-pxl_post_meta\" data-id=\"57638ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-post-meta\">\r\n\t\r\n\t\t\t<div class=\"pxl-meta--item pxl-post--date\">\r\n\t\t\tFebruary 11, 2026\t\t<\/div>\r\n\t\r\n\t\r\n\t\r\n\r\n\t\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d621ebe elementor-widget elementor-widget-pxl_post_meta\" data-id=\"d621ebe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-post-meta\">\r\n\t\r\n\t\r\n\t\r\n\t\t\t<div class=\"pxl-meta--item pxl-post--views\">\r\n\t\t\t<i class=\"far fa-eye\"><\/i>\r\n\t\t\t23 Views\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-d4d90f1 e-con-full containter-image-blog-main e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child\" data-id=\"d4d90f1\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-328a43a elementor-widget elementor-widget-pxl_image\" data-id=\"328a43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl_image-328a43a-4706\" \r\n    class=\"pxl-image-single pxl-overflow--hidden pxl-disable-parallax-sm  pxl-image-scale-parallax\" data-wow-delay=\"ms\" \r\n        >\r\n\r\n    <div class=\"pxl-item--inner\" data-wow-delay=\"120ms\">\r\n                \r\n                    <div class=\"pxl-item--image s_img\"  data-parallax-value=\"\">\r\n                                <img fetchpriority=\"high\" decoding=\"async\" width=\"1678\" height=\"937\" src=\"https:\/\/twg.com.ar\/wp-content\/uploads\/2026\/10\/TWG-neurobranding.png\" class=\"no-lazyload attachment-full\" alt=\"Wire sculpture in the shape of a brain on a concrete block, pierced by orange threads\" \/>                                            <\/div>\r\n                <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-eb080c3 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child\" data-id=\"eb080c3\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-9d57fe8 elementor-widget elementor-widget-pxl_heading\" data-id=\"9d57fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-9d57fe8-6924\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h1 class=\"pxl-item--title  style-default highlight-default\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\tNeurobranding: when brain science enhances brand building\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h1>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-cddd743 elementor-widget elementor-widget-text-editor\" data-id=\"cddd743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It is now widely known that consumers make decisions in fractions of a second; therefore, understanding how their minds work has become strategic. Neurobranding emerges as a discipline that connects branding with insights from neuroscience and behavioral psychology, allowing us to design brands that not only look good but also feel good in the consumer&#039;s mind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-646a90b elementor-widget elementor-widget-text-editor\" data-id=\"646a90b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At TWG we believe that the future of <a href=\"\/en\/service\/investigacion-y-estrategia\/\">positioning<\/a> It lies in understanding what truly impacts decision-making. And that happens, increasingly, on an unconscious level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-798cf49 elementor-widget elementor-widget-pxl_heading\" data-id=\"798cf49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-798cf49-5295\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\tWhat is neurobranding?\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a88994e elementor-widget elementor-widget-text-editor\" data-id=\"a88994e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Neurobranding studies how stimuli associated with a brand (colors, shapes, sounds, words, symbols, stories) activate responses in consumers&#039; brains. It&#039;s about aligning brand communication with the real mechanisms of perception, emotion, memory, and decision-making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7725049 elementor-widget elementor-widget-pxl_heading\" data-id=\"7725049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-7725049-7089\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\tSome key principles\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bab422 elementor-widget elementor-widget-text-editor\" data-id=\"4bab422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Emotion precedes reason: most purchasing decisions are emotional and then rationally justified.<\/li>\n<li>Sensory consistency builds trust: the brain values familiarity and penalizes visual or verbal inconsistency.<\/li>\n<li>Attention is a scarce commodity: capturing and sustaining attention requires activating areas of the brain linked to novelty, emotion, or social relevance.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0f5bf elementor-widget elementor-widget-pxl_heading\" data-id=\"9c0f5bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-9c0f5bf-1841\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\tPractical applications in the market\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ac609 elementor-widget elementor-widget-text-editor\" data-id=\"46ac609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Neurobranding can be applied concretely to multiple aspects of brand work:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-352c890 elementor-widget elementor-widget-pxl_heading\" data-id=\"352c890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-352c890-7063\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\t1. Visual identity design\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d91df5 elementor-widget elementor-widget-text-editor\" data-id=\"3d91df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Colors that activate specific emotions, shapes that convey security or dynamism, and typography that reinforces the brand&#039;s tone are decisions that can be based on neuroscientific insights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8900d99 elementor-widget elementor-widget-pxl_heading\" data-id=\"8900d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-8900d99-8578\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\t2. Narrative and storytelling\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79dbee9 elementor-widget elementor-widget-text-editor\" data-id=\"79dbee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The human brain is wired to remember stories far more effectively than facts. Brands with powerful and coherent narratives activate brain regions associated with empathy and a sense of belonging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-193c5aa elementor-widget elementor-widget-pxl_heading\" data-id=\"193c5aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-193c5aa-3806\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\t3. Brand architecture and portfolio\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b32a45 elementor-widget elementor-widget-text-editor\" data-id=\"0b32a45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The order and hierarchy in the presentation of an offer also affects cognitive processing. Clarity reduces mental effort and facilitates choice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8188e9b elementor-widget elementor-widget-pxl_heading\" data-id=\"8188e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-8188e9b-3920\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\t4. Packaging and point of sale\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3e90a elementor-widget elementor-widget-text-editor\" data-id=\"4e3e90a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"\/en\/service\/desarrollo-de-identidad\/\">design<\/a> Packaging and stimuli in retail can reinforce automatic decisions or awaken positive memories, directly impacting conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7270f4 elementor-widget elementor-widget-pxl_heading\" data-id=\"a7270f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-a7270f4-9193\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\t5. Brand experiences\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4835b elementor-widget elementor-widget-text-editor\" data-id=\"0f4835b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Multisensory experiences (what is seen, heard, touched, and even smelled) create memorable emotional connections. Neurobranding helps design coherent and emotionally meaningful experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbaa509 elementor-widget elementor-widget-pxl_heading\" data-id=\"cbaa509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-cbaa509-2493\" class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text\">\n\n\t\t\t\t\t\t\tConclusion: think about brands from the brain, act from strategy\t\n\t\t\t\t\n\n\t\t<\/span>\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f48f380 elementor-widget elementor-widget-text-editor\" data-id=\"f48f380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Incorporating neurobranding means enhancing creativity and strategy with scientific knowledge. In an increasingly competitive market, brands that connect with the consumer&#039;s mind and heart have an advantage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79c58f1 elementor-widget elementor-widget-text-editor\" data-id=\"79c58f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At TWG we work to help brands position themselves and leave a mark \u2014 one that is recognizable, desirable and emotionally meaningful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8569736 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child\" data-id=\"8569736\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-8fbfcfe elementor-widget elementor-widget-pxl_post_meta\" data-id=\"8fbfcfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-post-meta\">\r\n\t\r\n\t\r\n\t\r\n\t\r\n\r\n\t\r\n\t\t\t<div class=\"pxl-meta--item pxl-post--tags pxl--tags\">\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7384b8 social-share-blog elementor-widget elementor-widget-pxl_post_meta\" data-id=\"b7384b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-post-meta\">\r\n\t\r\n\t\r\n\t\r\n\t\r\n\r\n\t\t\t<div class=\"pxl-meta--item pxl-post--share\">\r\n\t\t\t<span>Follow Us:<\/span>\r\n\t\t\t    <div class=\"pxl--social\">\n                    <a class=\"fb-social\" title=\"Facebook\" target=\"_blank\" href=\"http:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/twg.com.ar\/en\/neurobranding\/\"><i class=\"caseicon-facebook\"><\/i><\/a>\n        \n                    <a class=\"tw-social\" title=\"Twitter\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/twg.com.ar\/en\/neurobranding\/&text=Neurobranding: cuando la ciencia del cerebro potencia la construcci\u00f3n de marca%20\"><i class=\"fab fa-twitter\"><\/i><\/a>\n        \n                    <a class=\"bh-social\" title=\"Behance\" target=\"_blank\" href=\"\/en\/behance.net\/\"><i class=\"fab fa-behance\"><\/i><\/a>\n        \n                    <a class=\"yt-social\" title=\"Youtube\" target=\"_blank\" href=\"http:\/\/youtube.com\/pin\/create\/button\/?url=https:\/\/twg.com.ar\/en\/neurobranding\/&media=https:\/\/twg.com.ar\/wp-content\/uploads\/2026\/10\/TWG-neurobranding.png&description=Neurobranding: cuando la ciencia del cerebro potencia la construcci\u00f3n de marca%20\"><i class=\"fab fa-youtube\"><\/i><\/a>\n        \n                \n    <\/div>\n    \t\t<\/div>\r\n\t\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Oct 26, 2026 5 Views Neurobranding: cuando la ciencia del cerebro potencia la construcci\u00f3n de marca En la actualidad, es ampliamente conocido que los consumidores toman decisiones en fracciones de segundo; por lo tanto, entender c\u00f3mo funciona su mente se volvi\u00f3 estrat\u00e9gico. El neurobranding surge como una disciplina que conecta el branding con los aportes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-14056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investigacion"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Qu\u00e9 es el neurobranding, sus principios clave y c\u00f3mo las ciencias del comportamiento ayudan a construir marcas que conectan.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Iv\u00e1n Petasne\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/twg.com.ar\/en\/neurobranding\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta 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