American Jet
Digital communication strategy and cross-platform paid media to strengthen the brand's corporate presence and support the launch of new routes.
Context and vision
American Jet It needed to consolidate its digital presence, aligning it with its institutional positioning within the aeronautical sector. The challenge was not only to generate content, but to build a coherent digital communication strategy that combined search engine optimization, social media presence, and territorial communication of new routes.
Strategy
A digital communication strategy was developed based on the analysis of the aeronautical sector, audience segmentation, and the definition of institutional communication pillars.
The approach integrated search engine optimization, brand awareness campaigns, and sustained digital presence, ensuring consistency between content, advertising, and brand identity.
Implementation
Systematic calendars of institutional content for social networks were designed, aligned with the brand positioning and its communication pillars.
The management combined strategic community management, multi-platform digital advertising campaigns, and monthly performance reports with continuous optimization.
The digital activation included:
- Monthly content planning
- Strategic management of social media
- Google Ads for search engine optimization and brand recognition
- Instagram campaigns for institutional presence
- TikTok campaigns for reach amplification
- Digital communication of new routes
- Control of visual consistency and brand narrative
Results
The strategy allowed American Jet to consolidate its digital presence and maintain its institutional visibility in digital environments.
Search campaigns captured active demand for services, while systematic social media management strengthened communication consistency and brand recognition.
During the first semester of implementation, the brand's digital community incorporated more than 3,500 new followers, consolidating social networks as an institutional communication channel.
The study confirmed the complementary role of search engines, social networks, and digital advertising within the company's communication ecosystem.
Scope of work
- Digital communication strategy
- Defining audiences and communication pillars
- Content planning
- Strategic Community Management
- Google Ads Campaigns
- Instagram and TikTok campaigns
- Monthly reporting and optimization
- Digital communication consultancy
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