Milan
Digital communication strategy focused on brand positioning and community building in the gluten-free food market.
Context and vision
Milan I needed To build a consistent digital presence within the gluten-free food market, communicating product quality, trustworthiness, and a close relationship with its community. The challenge was to transform digital communication into a sustainable brand positioning channel.
Strategy
A digital communication strategy was developed based on the analysis of the healthy food market, the identification of audiences and the definition of communication pillars focused on product, community and gluten-free lifestyle.
The approach prioritized brand building, community engagement, and identity consistency across all content.
Implementation
Systematic content calendars were implemented for Instagram, along with strategic community management and digital advertising campaigns focused on reach and interaction, accompanied by monthly performance reports.
The digital activation included:
- Monthly content planning
- Product Content
- Educational content
- Community content
- Amplification campaigns on Instagram
- Strategic work with influencers in the gluten-free ecosystem
- Control of visual consistency and brand narrative
- Continuous optimization of content and guidelines
Results
The strategy allowed Milan to strengthen its digital presence and consolidate an active community on social media.
Systematic content management, along with collaboration with industry influencers, drove sustained growth in visibility, interaction, and audience.
During the first semester of implementation, the digital community grew from approximately 850 followers to over 5,600, multiplying the brand's audience and consolidating Instagram as the main communication channel.
The digital strategy served as a support to amplify strategic content and sustain brand recognition within the gluten-free food market.
Scope of work
- Digital communication strategy
- Definition of buyer personas
- Content planning
- Strategic community management
- Instagram advertising campaigns
- I work with influencers
- Monthly reporting and optimization
- Digital communication consultancy
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