Vegan Customs
Building a modern, disruptive vegan brand for conscious eating that supports sustainability.
Context and vision
Vegan customs It was born as a brand within the conscious eating universe, but without a defined identity that communicated its purpose or what differentiated it in the market. The absence of a clear brand made it difficult to build recognition and positioning.
The project's vision was to build a brand that was approachable, modern, and connected to the plant-based world, capable of expressing values of well-being, sustainability, and accessibility. The identity had to accompany the brand's growth from its inception.
Strategy
The process began with exploring the vegan food market and conceptualizing the brand, defining its DNA, personality, and positioning. Work focused on the brand's purpose and its connection to conscious consumption and healthy eating.
From this foundation, the visual and verbal identity was developed, building a modern, flexible and recognizable graphic system, ready to be applied in packaging, communication and social networks.
Results
The project enabled the creation of a strong brand from scratch, with a coherent and recognizable identity within the vegan food sector. The brand narrative facilitates a connection with young audiences committed to conscious consumption.
The identity system accompanies the brand's growth and commercial expansion, consolidating its positioning within the plant-based food sector.
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