Strategic branding agency
in Buenos Aires
We support brands
and projects to grow with
strategy, identity
and digital presence
Strategy, identity and growth for brands and projects
We help brands and projects grow with strategy, identity, and digital presence
A strategic perspective to turn what you imagine into reality.
We turn challenges into opportunities to build brands and projects with direction and generate results
An agency that thinks before it designs
TWG Branding & Strategy is a strategic branding agency in Buenos Aires. Its founder is Iván Petasne, a graphic designer and creative director, and its co-founder is Jésica Azar, a sociologist and researcher specializing in consumer behavior and behavioral science. Each has over 20 years of experience.
We work with companies in Argentina and abroad that need to organize their brand before communicating it. We research, define the positioning, design the identity, and implement it across digital channels, either in a complete process or in stages. Furthermore, TWG Consultancy conducts market research for brands and applied research for organizations and institutional projects, and TWG Aviation works with brands in the aeronautical sector.
1 +
Strategic thinking and decision-making applied to building projects.
1 + satisfied customers
“ Our work begins when the brand stops improvising ”.
Iván Petasne | Founder & Creative Director
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OUR PILLARS
What makes TWG different as an agency
We are a boutique agency. Those of us who founded TWG, each with over 20 years of experience, are involved in every project from the first insight session to the very end. We develop your brand and support you throughout the entire process, alongside a team of specialized collaborators.
We listen, gather information, and analyze each project to understand the brand, its context, the market, and the people it seeks to reach. Based on this understanding, we define strategies and make informed decisions, not decisions based on assumptions.
Identity, website, and social media all stem from the same strategy and are designed together. This ensures your brand looks, speaks, and is experienced consistently across every touchpoint.
We offer informed suggestions and tell you what we see, even if it's not what you expected to hear. If something isn't working, we'll say so and show you the way forward, with supporting data.
From strategy to your complete brand experience
Some of the brands and organizations we work with
Tell us about your project — when you need to think before you act
Talk to us
TWG direct line
+54 9 11 5160 3199
Our location
