ALYS
Design a universe of brand strategic for position a Alys as he partner technological that design he future of the industry.
Context and vision
Alys It began as a technology company specializing in artificial intelligence applied to industry, offering complex and high-value technical solutions. However, it lacked a brand identity capable of translating its value proposition into clear and strategic language for its target audiences.
The project's vision was to develop a human-centered technology brand capable of communicating innovation, trust, and a forward-looking approach. The identity had to position the company as a strategic technology partner, simplifying the understanding of its solutions without sacrificing conceptual sophistication.
Strategy
We began with an insight session to listen to Alys and a brand survey that captured its view of its business, its goals and its audiences. In parallel, we researched the technology-industrial sector and the role Alys sought to play within that ecosystem. On that basis we defined its DNA (purpose and attributes), its positioning and its conceptual narrative, which the brand platform synthesized to ensure coherence between business, technology and communication.
- 01Insight sessionAn initial listening session to understand the business, its goals and its context.
- 02Brand surveyAn extensive questionnaire: the business, its goals and its audiences, from the client's perspective.
- 03Market researchThe technology and industrial sector, and the role Alys aimed to play.
- 04Brand DNAAlys’s purpose and attributes.
- 05Brand platformPositioning and a conceptual narrative that connects business, technology and communication.
Identity
On that strategic basis we developed the visual and verbal identity, which brings symbol, typography and graphic system together in a contemporary, technological language. The goal was to build a clear, scalable brand system that stays consistent across every touchpoint.
The system is designed to communicate complex technological solutions clearly and translates innovation and leadership into a visual and conceptual language consistent with the company’s level.
Everything was codified in a brandbook and an applications workbook, which set out its use at every touchpoint.
Scope of work
- Insight session
- Brand survey
- Market research
- Positioning and brand platform
- Logo design (symbol and wordmark)
- Color palette and typographic system
- Visual and verbal system
- Iconography and graphic resources
- Corporate identity
- Brand guidelines (brandbook)
- Applied visual guide (workbook)
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